Project Image
Project Alpha
A complete redesign of a legacy web tool, focusing on speed, accessibility, and robust typography.
View Project →I'm Pete McPherson.
I build clear, minimal, and fast experiences for the modern web.
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I've spent the last decade exploring the intersection of design and engineering. I believe the best products don't just work well — they get out of the way. I focus on removing clutter and highlighting what truly matters.
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Project Beta
A minimal e-commerce storefront built with modern static tools for blazing fast load times.
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Project Gamma
An exploratory UI toolkit emphasizing strong contrasting colors and aggressive whitespace.
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